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To make sure you never miss out on your favourite NEW stories , we’re happy to send you some reminders. Click ‘ OK ‘ then ‘ Allow ‘ to enable notifications. Nike have produced an array of superb football adverts over the years, from the ‘Secret Tournament’ to the memorable Brazil World Cup commercial where the Samba stars were playing football in the airport.

But one of their best in recent memory came as part of their ‘Risk Everything’ in the build up to the World Cup in Brazil. The idea was a simple but relatable one. As football fans, we’re already tried imitate our idols at the local park or playing fields and so Nike brought that to life here, with a group of lads playing ‘Winner Stays On’ and transforming into the world’s best. And in next no time Rooney, Ibrahimovic, Hazard, David Luiz, Thiago Silva and many more are all strutting their stuff on the hallowed turf.

You have Ronaldo’s exchange with a youngster where he taunts him for not having a supermodel girlfriend cheering him on, one lad getting trolled off his teammate for passing backwards as Neymar, while another accidentally turning into security guard ‘Iniesto’ instead of Iniesta for a brief moment. Then there’s the real Andrea Pirlo watching his Sunday League equivalent getting a sore one to the crown jewels and Zlatan telling Gotze he thinks “Zlatan should take” the free-kick.

With the scores standing at , David Luiz one of two versions of the Chelsea defender in the advert brings down the youngster yet to transform and he then seizes his moment by taking the ball of Ronaldo before dinking the penalty past Howard in goal. At the time, The Telegraph said the Nike video garnered over million views and it is easily one of the most successful the American sportswear giant have put together.

Topics: Football News , Football , Nike. To make sure you never miss out on your favourite NEW stories , we’re happy to send you some reminders Click ‘ OK ‘ then ‘ Allow ‘ to enable notifications. But while there is focus on the skills of the players, comedy is a recurring theme throughout. Chosen for You Chosen for You. Most Read Stories Most Read.



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The target audience for the advertisement would be Aspirers. Aspirers look for media products that will help them fit in with other people and feel good about themselves. The media products aspirers seek mainly offer materialistic benefits. The advert even included the Incredible Hulk.

The reason as to why the advert was so appealing and relatable to aspirers and especially football fans is because, football fans usually try to imitate their favorite stars when playing local games on the street or in the park. Nike has brought their imaginations to life by using a group of young men playing the famous street game ‘winner stays on’. The lads then transform to their idols during the game.

The main idea of the advert is to show off the latest Nike gear such as all of the new national team kits ready for the World Cup, the club kits ready for the new season and even the latest Nike produced football boots. The video is primarily used to market the Nike products however, the producers keep it fresh by adding an element of comedy. Neymar, who is known for showing off his skills, was mocked by one of the boys for passing backwards and then the video shown a player turning into a post man whos name was ‘iniesto’ aiming to be icon ‘iniesta’.

The preferred reading of ‘Winner Stays On’ is that football as a sport is ideal for everyone as it features athletes from the UFC and Boxing and that everyone can be like their hero’s if they believe it.

Audience Appeals. Michael B Jordan magazine cover analysis. Zendaya magazine cover. This site was designed with the. Nike – Winner Stays On. Recent Posts See All. Post not marked as liked.


Download nike football winner stays.Steam Workshop::Nike Football- Winner Stays


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